Covering Coronavirus: Tips, best practices and programs

Leadership tips for sending messages

Advice from Jill Geisler, Bill Plante Chair in Leadership & Media Integrity, Loyola University Chicago Freedom Forum Fellow in Women’s Leadership
  • Be user-friendly in this TL;DR world — lengthy, gray copy loses eyeballs. 
  • Tell recipients right at the top what the message contains. A bullet point index is a good option. It lets the reader know what to look for and keeps writers focused.
  • Write with authority, humanity and clarity.
  • Maintain an FAQ mindset. As you write, anticipate the “what does this really mean to me?” questions from everyone receiving it. 
  • Remember that people under stress don’t always process info well. If it’s important info, send it multiple times in multiple messages.
  • Information is currency. Your default should be “share.”
  • In addition to information, people need encouragement and inspiration. Don’t hesitate to send brief messages of support to your team.

Have questions? Ask away.

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