Video: Design Hacks – How to create social media graphics

Beth Francesco is the National Press Club Journalism Institute’s senior director

Visual social media posts are no longer a nicety — they are a necessity. Not all teams, though, have the resources to devote to designing and creating social media posts that sing. 

Learn how to stop skimmers in their scrolls with visually dynamic social media messaging in “Design Hacks: How to create social media graphics.” During this hands-on workshop, participants will practice design fundamentals while creating posts from start to finished product. This session is designed for journalists and communicators who don’t regularly produce graphics but find themselves taking on some of that work right now. 

This program is a followup to our June program, “Design Hacks: How to create visuals when it’s not usually your job.”

Beth Francesco, the National Press Club Journalism Institute’s senior director, covers: 

  • free tools and resources for producing social media graphics;
  • design tips for conceptualizing and producing graphics quickly; and
  • hands-on, step-by-step examples to walk you through the process. 

Download the Design Hacks Social Media slideshow.

Beth’s work as NPCJI’s senior director includes conceptualizing and implementing communication initiatives for a variety of Institute projects. Before coming to the NPCJI, Beth oversaw student media operations at the University of Texas at Arlington, where she developed training on design, editing, reporting, leadership and marketing. She’s been a freelance writer, editor and consultant for numerous newspaper, magazine and marketing agencies. She started her career as a copy editor/designer at the Corpus Christi (TX) Caller-Times. 

About NPCJI’s programs:

This program is one of an ongoing series of free conversations. Click here to see our upcoming programs, or to watch a recording of a previous event. Please contact Journalism Institute Executive Director Julie Moos with questions.

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