How op-eds can amplify original voices & engage new communities

There is no shortage of opinions online, so how do news organizations choose the voices they feature on their platforms? How do they differentiate their op-eds from the noisy crowd? Who are these op-eds and guest essays intended to serve? Is their purpose to persuade or to preach to the choir, and how often do they reach the audiences they hope to inform?

Join the National Press Club Journalism Institute and a distinguished panel for a discussion of these questions and to learn tips for broadening the voices you feature and the audiences they reach.

Panelists include:


Registration is now open for this program, which will take place on October 22 at 11:30 a.m. ET. 

The Institute is offering this program at no cost thanks to a generous grant from the Gannett Foundation.

Journalists will leave this program better able to:

  • Choose voices to feature in ways that differentiate your op-eds from the noisy crowd
  • Clarify each op-ed’s purpose, and use persuasive strategies that are most effective
  • Identify specific audiences for op-eds and ways to know whether you’ve reached them

If you have questions about this program, please email Julie Moos, Institute executive director, at [email protected].

About the Institute

The National Press Club Journalism Institute promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire civic engagement. The National Press Club Journalism Institute has added online programming, a daily newsletter, a weekly writing group, and other support for journalists since the pandemic started.
The Institute has waived fees for most of its services due to the pandemic, saving participants like you tens of thousands of dollars. If you value what you’ve been learning from the Institute during this time, please consider donating whatever you can. The National Press Club Journalism Institute is proud to be the non-profit affiliate of the National Press Club.

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Dr. A.C.P. Tripathi, INDIA
Dr. A.C.P. Tripathi, INDIA
15 days ago

“A good peculiar event on a quite pertinent topic as it’s the basic need of the dynamic hour.” E-mail: [email protected]