The Latest is a Monday through Thursday industry newsletter from the National Press Club Journalism Institute that reaches more than 5,000 reporters, editors, news leaders, and communications professionals. By sponsoring this must-read resource, your organization can:
- Reach a growing and highly engaged group of journalists, educators, and media leaders.
- Benefit from The Latest’s higher-than-industry-average daily open rate (52%).
- Promote a specific event or conference, publication, job posting, fellowship program, or other opportunity.
Who should advertise in The Latest?
- Talent recruiters
- Fellowship/grant programs
- Graduate schools
- Media organizations
- Award/contest organizers
We offer two types of advertising space that are designed for maximum visibility:
- Welcome message + logo: This ad placement appears directly under The Latest banner at the top of the newsletter.
- Banner ad: This ad placement appears between the top industry headlines and the craft section.
The rates:
- Corporate advertisers: $500/week (4 days)
- Nonprofit & academic institutions: $250/week (4 days)
How to get started:
Email [email protected] to place an advertisement. Please note that the Institute reserves the right to review advertising messages and may reject an ad or advertiser as it sees fit.
Advertising is limited to one sponsor per week. See available weeks for your advertisement in the calendar:
Examples of ad placement


