- Be user-friendly in this TL;DR world — lengthy, gray copy loses eyeballs.
- Tell recipients right at the top what the message contains. A bullet point index is a good option. It lets the reader know what to look for and keeps writers focused.
- Write with authority, humanity and clarity.
- Maintain an FAQ mindset. As you write, anticipate the “what does this really mean to me?” questions from everyone receiving it.
- Remember that people under stress don’t always process info well. If it’s important info, send it multiple times in multiple messages.
- Information is currency. Your default should be “share.”
- In addition to information, people need encouragement and inspiration. Don’t hesitate to send brief messages of support to your team.
Have questions? Ask away.